Robert Birming

Just blog

Someone asked me what my blog was about. I answered:

Everyday observations, sort of. Not very specific, I know.

Then I started thinking…

I need to find a niche. Maybe a blog about creative writing, photography, or good coffee shops in my hometown, Stockholm.

At least something other than "Just another blog" — that's how every other blog was described in the past.

Then those thoughts started to sink in…

So what? What's wrong with that? I blog mainly for myself. I do it because I like it.

It's easy to fall into the trap that the content has to stay within certain boundaries. And, yes, sometimes it's necessary. But most of us don't start a blog to write about a specific topic. We do it because we find it enjoyable and rewarding.

For me, I notice immediately when the idea of niching kicks in. Writing feels tedious. I hesitate to post certain things and spend too much time formatting and correcting them.

The result? An empty blog.

The solution? I'll stick with just another blog. I'll stick with the joy and power of just blogging.